In his study Martinsen identifies seven paramount personality traits that characterise creative people:
1. Associative orientation: Imaginative, playful, have a wealth of ideas, ability to be committed, sliding transitions between fact and fiction.
2. Need for originality: Resists rules and conventions. Have a rebellious attitude due to a need to do things no one else does.
3. Motivation: Have a need to perform, goal-oriented, innovative attitude, stamina to tackle difficult issues.
4. Ambition: Have a need to be influential, attract attention and recognition.
5. Flexibility: Have the ability to see different aspects of issues and come up with optional solutions.
6. Low emotional stability: Have a tendency to experience negative emotions, greater fluctuations in moods and emotional state, failing self-confidence.
7. Low sociability: Have a tendency not to be very considerate, are obstinate and find faults and flaws in ideas and people.
Among the seven personality traits, associative orientation and flexibility are the factors that to the greatest extent lead to creative thinking.
"Associative orientation is linked to ingenuity. Flexibility is linked to insight," says the professor. The other five characteristics describe emotional inclinations and motivational factors that influence creativity or spark an interest in creativity.
"The seven personality traits influence creative performance through inter-action," Martinsen points out.